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Passionate about pain, a pleasure to work with

We’re a startup on a mission to eliminate musculoskeletal issues, like back pain, for millions of people. Leveraging cutting-edge technology to empower managers who care about more than just compliance.
Team
We believe in excellence

We believe in excellence

Empowering healthier workplaces through innovation, inclusivity, and proactive wellbeing
Be Fast
Be a Driver
Be Scientific
Be Feedback Centric

We achieve remarkable milestones

Innovate grant

InnovateUK recognised Alex as one of the top 6 women in UK innovation.
Innovate grant

£1.5m raise

Successfully raised £1.5M to fuel growth and innovation
Innovate grant

First 10k users

Welcomed our first 10,000 users, a significant milestone in our mission to enhance workplace health
Innovate grant

£3.2m raise

Secured £3.2M in funding, driving further expansion and strengthening our impact on employee wellbeing
Innovate grant

Our Vision

Eliminate pain,
elevate health

At Vitrue Health, we harness cutting-edge computer vision, biomechanics, and clinical decision support technologies to prevent and eliminate musculoskeletal issues such as back, neck, and shoulder pain in the workplace. Our innovative solutions empower businesses to create healthier, more productive environments by proactively addressing these common health concerns, improving employee wellbeing, and reducing absenteeism. With Vitrue Health, your team can stay pain-free and focused on what matters most.

Meet our team

Team MemberTeam Member

Fiolla Saraci

Customer Success Manager

Fiolla enjoys connecting with customers, understanding their needs, and helping them use our digital healthcare products effectively. With her experience, she ensures clients have a smooth experience. Fiolla is committed to putting clients first, making sure their needs are always a priority in our efforts.

Team MemberTeam Member

Sol Breslin

Front End Developer

Sol is a developer with strong interests in design, user experience, and accessibility. Combining technical expertise with a creative touch, Sol ensures our interfaces are both innovative and user-friendly.

Team MemberTeam Member

Max Keay

Account Executive

Max has a background in tech sales with a masters degree from Imperial College in Entrepreneurship and Business Management. He is passionate about developing sales strategy and helping clients achieve success. Outside work, Max enjoys his cooking, travel, fitness and has recently tried to improve on his artistic skills by taking up drawing and printmaking.

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Becky Butler

Account Executive

Becky has a real passion for all things sales and business development. Her focus at Vitrue is spreading the word about how we can help reduce MSK related pain and bringing fantastic new clients onboard. She has spent many years supporting early-stage companies in building out their sales motion. When she's not pitching or on the phones, Becky enjoys good food, good wine and being a dog mum to her tiny Chihuahua Dolly!

Team MemberTeam Member

Jamey Abdelnoor

Software Engineer

Jamey is a software developer who loves problem solving. Whether it's understanding a client requirement and building a well rounded solution, digging into processes and practices to find improvements, or doing a Sudoku. Where there's a challenge, he says 'bring it on'!

Team MemberTeam Member

Freya Ells

Marketing Lead

With a background working at Google and Microsoft-backed ventures, Freya is passionate about spreading the word about B2B SaaS and technology that makes a difference. Heading up marketing here at Vitrue Health, when she’s not working on our next campaign or feature launch, Freya enjoys interior design and vintage hunting.

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Inna Antcheva

Sales Development Representative

Inna has a background in global public health and policy, and has spent the last few years helping clinicians improve medication compliance for their patients through the help of technology. In her spare time, you can catch her doing yoga, cooking, and hanging out with friends.

Team MemberTeam Member

Becks Bowers

Sales Development Representative

Meet Becks, a passionate SDR, with a background in the health and wellness industry. Becks has always aimed to empower others on their journey to optimal health, making Vitrue Health the perfect fit. Becks loves being active, so when she isn't working, you'll find her at the gym, at a dance class or travelling the world with friends.

Team MemberTeam Member

Conor Barnes

Senior Account Executive

Conor is passionate about helping organisations enhance the health and wellbeing of their people through cutting-edge technology. Outside of work, you’ll find him staying active, exploring Europe’s hidden gems, or working on his golf swing.

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Nicola Tik

Clinical Lead

Nicola comes from a medical background and is always looking for new challenges. She believes prevention is always the best medicine! Nicola enjoys doing yoga, baking bread and spending time with friends and family.

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Andrew Sowrey

Office Manager

As the Office Manager at Vitrue Health, Andrew brings a passion for creating a vibrant work environment. With a knack for planning engaging events and ensuring a safe and comfy space, Andrew is the heartbeat of our office.

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Marisa Dissanayake

Content Marketing Manager

Marisa is always looking for opportunities to be creative, both in and outside work! She loves writing articles, creating videos and finding unique ways to engage an audience.

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Sophie Greenhead

Operations Lead

Sophie is the Operations Lead at Vitrue, heading up operations to ensure our team is organised and efficient. With a strong background in startups, she excels in streamlining processes, project management, and fostering team collaboration.

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Javagar Selvarajah

Sales Team Lead

Jav has a degree in Management Science background from UCL and experience in working at other SaaS start-ups. At Vitrue, Jav leads the Sales Development Representative Team to ensure that the Vitrue mission is reaching those that are in need. When not working, you will find him playing/watching sports and spending time with family and friends.

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Alisa Kosmakova

UX/UI Designer

Alisa brings a people-centric approach to her health tech designs and comes from a HR background. She uniquely incorporates behavioral science to create engaging interfaces. Beyond design, she's a pastry enthusiast, a half-marathon runner, a long-distance swimmer, and has even undertaken a 10-day silent meditation retreat!

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Kevin Iseborn

Software Engineer

Kevin is a full stack developer with a broad range of skills and experience having worked on everything from video game engines and 3D computer graphics to CAD software.

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Alex Haslehurst

CTO

Alex is an engineer with a masters degree from Cambridge University in biomechanics. At Vitrue Alex leads the design and development of all of our products ensuring that they both integrate seamlessly with our customers existing systems while also providing amazing user experiences that reduce pain.

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Shane Lowe

CEO

Shane’s background is in engineering with a PhD in the prediction of oncoming degradations in musculoskeletal health based on functional movement. His focus at Vitrue is ensuring that its products meet the needs of its customers and that VIDA is available to reduce pain for millions of people.

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Tash Adkins

Head of Customer Success

Tash is an expert in helping customers get what they want and need! She has spent many years delivering innovative digital healthcare products to clients in a smooth and seamless way. She loves making sure clients' needs are at the centre of everything we do.

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Chris Self

Software Engineer

Chris is a software developer with a background in structural engineering with a passion for optimising workflows, analysis with innovative design.

The perfect location

Main Office
Vitrue Health
Floor 1 15 Ironmonger Row, London EC1V 3QG

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Packed full of wellbeing and compliance tips, and exclusive data and insights, this is the newsletter you’ll look forward to landing in your inbox.
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